What happens if we combine Design Sprints and Hacking Growth?
We have talked about the ideas at the core of a Design Sprint in many of our posts. Growth Hacking, as opposed to Design Sprints, is an endless experiment, during which hypotheses are created, confirmed or overturned. It tests every problematic area - sales, product design, marketing, etc. - to find the best way to grow a business. The goal of the Growth Hack is to create and grow a new customer and user base by developing the aforementioned areas, or innovating them.
Design Sprint + Growth Hacking = Growth Sprint
What would happen if we were to join the two different methods? The result is an awesome two-day video conference workshop for experimenting with the Growth Sprint. The process is divided into several different tasks that mostly entail brainstorming in the virtual Miro environment.
First, everyone must write down their ideas. The ideas will be discussed, after which the team votes on the most important problem that they will begin finding a solution for. Using this remote work style gives a voice to even the quietest employees and keeps the leaders from subconsciously domineering the conversation.
Day one, start.
Introduce the company’s history: campaigns, sales, functions. Find the bottlenecks of every branch of the company, that is, where employees struggle to achieve results.
Finding and solving problems are not the same thing, hence why you should pose the question: “How could we...”, until you find the right idea to work on. For example: “How could we help potential customers educate themselves about our products?”
After this has been done, map out the path taken by the client. Starting from when the client discovers the company and ending at the end goals. The end goal can be sales, joining a newsletter or the client familiarising itself with a new product. Every “How could we...?” question should be put on a board using sticky notes that are grouped by category.
The final task will be individual: experimentation, the results of which will help the company grow.
Day two, continuing.
Using the same approach as on day one, exercises will be conducted with all problematic topics. The aim is to put the workshop ideas together into several growth-oriented experiments.
Growth Sprinting will become a part of the company’s daily work culture.
Finally, pick two sympathetic experiments to work on back at the office, to make sure that the two work-filled days produce a useful result.
What can we learn from this?
At the end of the workshop, the team should have several experimental ideas that can be put to work in everyday office life and that will help the company grow, develop and reach its goals. The most important thing that the virtual training provides is the knowledge that you have enough motivation and readiness to attack every problem with a Growth Sprint. And of course the knowledge that every problem has a solution and an end.
The first introduction into a Growth Sprint has been made. You have reached the end of the post. If you found yourself interested in the topic, write to us at firstname.lastname@example.org or see more case studies by clicking here and be ready to become the best in your field.